Auxia Enters Japan to Support the Next Era of Customer Experiences

Today, we’re excited to announce Auxia’s official launch in Japan as we expand the reach of our Agentic Journey Orchestration Platform. Across countless conversations with marketing and product teams, we’ve consistently heard a similar theme: teams want to deliver more relevant, personalized experiences—but face real constraints around time, resources, and complexity.

We believe AI can shift this paradigm. Auxia enables teams to move faster, experiment more intelligently, and scale personalization in ways that were previously out of reach. With this launch, we’re thrilled to bring our platform to one of the most sophisticated and quality-driven markets in the world—and to support Japanese organizations in shaping the next generation of customer experiences.

Why Japan?

Japan is globally recognized for its exceptional standards in quality, precision, and customer experience—values that deeply resonate with us at Auxia. From the beginning, Japan has been a key market in our global vision. Today, we’re proud to introduce our Agentic Journey Orchestration Platform more broadly to the region. We've already partnered with several forward-looking enterprises, and we see tremendous potential to support Japanese companies as they navigate the global shift toward more intelligent, AI-powered customer engagement.

Local Team and Leadership

Leading the Auxia’s Japanese operations is Hirotaka Yoshitsugu, who has been appointed as CEO of Auxia Japan K.K.

Yoshitsugu brings over 20 years of experience in building platform ecosystems. After managing i-mode partnerships at NTT Docomo, he helped launch the Tokyo office of AdMob. Following Google’s acquisition of AdMob, he joined the U.S. headquarters, where he built the international expansion of Google Play from the ground up. Later, he returned to Japan to lead Google Play’s partner business locally.

His deep roots in Japan’s tech industry make him an essential leader for Auxia’s expansion in the region.

Bringing Agentic Journey Orchestration to Japan

Today, Auxia powers customer experiences across a wide range of industries—including finance, retail, media & entertainment, and telecommunications. But our platform offers far more than simple automation.

At its core, Auxia helps teams reimagine what’s possible by removing the barriers that traditionally slow personalization down. Our platform:

• Activates all your first-party data, eliminating the need for months of engineering work by automatically handling the infrastructure required to deploy machine learning models into production.

• Enables rapid experimentation at scale—testing hundreds of hypotheses in parallel without relying on rigid, rules-based journeys or time-consuming manual A/B tests.

• Delivers the right message, action, offer, timing, and frequency for each individual customer. Just define your goal, set the guardrails, and Auxia intelligently handles the rest.

• Continuously adapts and optimizes in real time, learning from every interaction to improve outcomes—without manual tuning.

• Surfaces granular behavioral insights, highlighting subtle differences across customer segments that are difficult to identify with traditional tools.

And perhaps most importantly, Auxia puts all of this power directly in the hands of marketers—no technical expertise required.

What's Next

In the coming months, we’ll be establishing a physical presence in Japan and deepening our partnerships across a wide range of industries. As part of this commitment, we’re actively hiring for key roles in customer success, solutions engineering, research, and more.

Our priority is to build a team rooted in local expertise—professionals who deeply understand the unique dynamics of the Japanese market and share our ambition to transform how customer experiences are designed and delivered. By investing in talent, infrastructure, and long-term collaboration, we’re laying the foundation to support our customers in Japan with the precision, responsiveness, and care they deserve.

From our CEO & Co-Founder Sundeep Menon, CTO & Co-Founder Ravi Desai, and President Hirotaka Yoshitsugu, along with the founding members of Auxia Japan:

Looking Ahead: Building for Long-Term Impact in Japan

To all enterprises and organizations in Japan looking to harness AI to elevate your customer journeys — we invite you to join us in building the next layer of intelligent infrastructure.

We’re excited to collaborate with you and help shape the future of your business, together.

Contact us at Auxia.io