The engine behind every customer decision
frequent flyer
groceries, gas
fine dining
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ingest
Your data in, model-ready features out
Connect your data
Batch or real time: Auxia ingests event, attribute, and campaign data from your warehouse, CDP, and live sessions, so decisions use the full picture.
Make it model-ready
Deep learning and LLMs turn raw data and structured content data like headlines, images, and offers into model-ready features automatically, so you skip the data-science work a feature store usually takes.
Keep privacy first
PII is filtered on the way in, so personalization runs without exposing sensitive data.
Goals and Guardrails
Control the customer experience
True 1:1, not segments
Auxia chooses content, offer, channel, and timing for each person from up to ~10,000 signals per decision, giving each customer their own experience.
Multi-goal optimization
Balances activation, retention, cross-sell and win-back goals across every channel and customer at once, so a win-back offer is never cannibalized by an unrelated upsell.
Define the Content and Surfaces
Creatives that keep pace with enterprise scale.
Customize every surface and channel
In-app, push, email, SMS, and on any other owned property, so decisions find your customer wherever they are.
Pull or create hundreds of variants
Past creatives guide new messaging, imagery, and product combinations, so personalization never slows production.
Work across your stack
Bring personalization into your various systems of activation (Braze, SFMC, Adobe)
Decisioning
Deliver 1:1, personalized experiences
Multi-model orchestration and optimization
Analyze customer signals and other data using multiple competing models
Rank, score, predict
Find and have Auxia deliver the next best action for a user
Real time, at enterprise scale
500 million decisions a day, each returned in roughly 100 milliseconds, so personalization holds at the volume of your entire user base
prove
Measure the impact you actually caused, and prove it with data
Uplift against a control
Every decision is measured against an embedded global control group, giving precise counterfactuals, so you can show the revenue the program actually caused, not just raw conversions.
Bespoke reporting on demand
Ask natural language questions and get custom charts and specifics returned. Popular reports are saved so insight doesn’t wait on a report build.
Compare variants head to head
Tracks views, clicks, and CTR per variant, so you always know what’s working and what to cut.
compound
The engine gets sharper the longer it runs.
Learns from every interaction
Results feed back into the models automatically, boosting conversion, engagement, and revenue for the programs you already run.
Surfaces what you'd miss
Signals you wouldn't have known to look for are pushed to you unprompted, so things like unusual drops or standout segments aren't ignored but acted upon.
A context layer 200 billion decisions deep
Auxia records every decision and the reasons behind it. Compounded judgment helps marketers launch new campaigns in days, not weeks.
Built for revenue-critical decisions across brands and regions
use cases
Engage customers across the lifecycle
