100 Billion Decisions And Counting

One year ago, we announced our Series A and made a bet on a fundamentally different approach to marketing. This week, we’re announcing we crossed 100 billion decisions on behalf of our customers.

I'm proud of the milestone, but this number isn't the story. The story is what our customers accomplished in 2025 with a fundamentally different approach to how marketing works at large enterprises. 

Here are a few of the outcomes our customers saw:

• $12M in incremental revenue impact from a single enterprise deployment in its first year
• 5x increase in click-through rates 
• 84% lift in cross-sell customer lifetime value‍
• 50x increase in new sign-ups after replacing a legacy rules-based system

Why These Results Look Different

These numbers didn't come from doing the old thing faster or using AI to ideate new subject lines. 

They came from replacing the current campaign-based model entirely.

My co-founders and I started Auxia because we saw a gap that kept widening. At Google, we had early exposure to transformative AI, including transformer models in their infancy, and saw what real personalization looks like at scale. But across the broader market, marketers were managing 12 to 14 fragmented tools, sitting on mountains of first-party data they couldn't activate because the platforms they relied on were built for the pre-AI era. AI was getting layered on top, but the underlying model hadn't changed.

Auxia is different in two fundamental ways. First, we optimize across multiple business goals simultaneously — for example deciding whether a customer should be encouraged to make a purchase, try a new offering, or deepen engagement with the brand — balancing these tradeoffs automatically in the context of the business as a whole. Most platforms, even ones that now call themselves "agentic," still optimize for a single objective at a time. Second, we built Auxia to orchestrate the entire customer journey — not just individual messages. Rather than optimizing isolated email, in-app, or SMS experiences as separate systems, Auxia coordinates the sequence of touchpoints a customer experiences across channels, from in-product moments and web experiences, to outbound communication. The system continuously decides what should happen next for each customer and where that interaction should occur.

Customer Wins

In the last year, we secured and expanded partnerships with Fortune 500, Global 2000, and other industry leaders across media, SaaS, insurance, mobile, and entertainment. Our client roster now includes Atlassian, Assurant, The Guardian, Comcast, Mercari, MUFG, and NTT Docomo. We significantly grew our U.S. customer base while maintaining strong traction in international markets, particularly Japan.

When marketing teams see what Auxia can do, they don't stop at one use case. They expand across the business. That’s what drove a 6x growth in monthly decisions per customer and a robust 176% net dollar retention for our business.

Product and Infrastructure

We matched the pace of customer growth with a steady cadence of product and infrastructure milestones:

• Launched our analyst agent, giving every marketer what amounts to a built-in data scientist who can convert complex campaign data into natural language revenue insights
• Introduced an AI-native interface that unifies decisioning, content generation, and insights in a single view, enabling marketing teams to manage AI-driven programs without technical resources
• Scaled the platform to support processing over 10 billion events per day and handling peak loads of 15,000 queries per second, a 3x capacity increase since early 2025

Team and Global Expansion

Last year’s $23.5 million Series A round, led by VMG Technology Partners, accelerated product development and go-to-market expansion, helping us quadruple headcount growth year over year to support our growth. We focus deeply on hiring the right people, and were thrilled to welcome several key additions to our leadership team:

• Rich Anstett joined as Chief Revenue Officer, bringing 25 years leading global GTM teams at companies like SmartRecruiters and Culture Amp
• Yoshi Tsugu is leading our growing presence in Japan
• Eric Barbour joined as VP of Product Marketing
• Key engineering and product leaders Prinka Wadhwa, Nagaraj Hatti, and Siddardha Garimella

We now operate out of Palo Alto, Tokyo, and Bangalore.

Where This Is Going

Behind those 100 billion decisions is something less visible but equally important: a compounding base of context that makes each decision smarter than the last. Every choice Auxia makes — which content to surface, when to intervene, what offer to extend — leaves a trace: the signals available at that moment, the reasoning applied, the outcome that followed. Across millions of interactions, these traces form a context graph specific to each customer's business — the accumulated judgment of their best campaigns and their best marketers, encoded into infrastructure rather than held in their team’s memory. This is why our customers see results that improve over time rather than plateau. The institutional knowledge that previously lived inside agencies or walked out the door when a team member left now lives inside Auxia and compounds with every decision that flows through it.

And we think that timing matters: the gap between companies that adopt agentic marketing systems and those still running on campaigns and segments is going to widen fast. The companies that move now will compound their advantage in data, in customer experience, and in revenue.

That's the real significance of 100 billion decisions. Not the number, but the proof that this works. The future isn't AI replacing humans. It's humans and AI agents working together to make decisions that are faster, smarter, and more impactful. 

That's what we're building at Auxia.

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